Article on AI-Driven Hyper-Personalization in Customer Experience by Amit Patel Published

Amit Patel, Consulting Solutions SVP, authored an article for CustomerThink titled “Believe the Hype About AI-Driven Hyper-Personalization & CX.”

In this piece, Amit examines how organizations are using artificial intelligence, machine learning, and real-time data to move beyond traditional personalization toward highly individualized, context-aware customer engagement. He also highlights the importance of balancing innovation with responsible data practices to maintain customer trust.

The article offers timely insights for anyone interested in the future of customer experience and the role technology plays in shaping it.

Read the full article here.

Meagan LaRose